The New Year has a way of doing two things at the same time… 1) It invites us to look back2) It challenges us to look ahead Many stop to reflect on what they’ve walked through, what surprised them, what hurt more than they expected, what God carried them through, and then they step into…
I spend a LOT of time with the weekly streaming and sales/consumption data in Christian music every day. Data tells a story. Right now, the story that the data is telling in our genre is very compelling. In August, 2022 there were 7 songs in the Christian music genre with more than 1,000,000 weekly streams.…
Gratitude and anxiety cannot co-exist. It’s science. Seriously…check this article: CLICK HERE. This song from Mosaic MSC called “This Is How I Thank The Lord” reminds us of when we sent “Gratitude” from Brandon Lake to radio in June of 2022: Gratitude: 38.1 MILLION US streamsThis Is How I Thank The Lord: 42.3 MILLION US…
CMB just shared an article from Jason Barrett of Barrett Media on adapting social media strategies given how much everything has changed: ARTICLE I thought I’d share a response… “Executives have to do a better job of defining their digital strategies. Are you focused on live video audience, total video views, podcast listens or downloads,…
Storytelling is a HUGE part of the way we work at 55 Promotion. In the case of Forrest Frank, we have one of the biggest streaming songs in all of Christian music from one of the top 5 artists in the entire genre as far as audience on the streaming platforms and social platforms. At…
MAX SPINS NOW!!! That never works. Right? Sometimes, we promotion folks need to chill. I’ve spoken to several radio programmers in the past few weeks who are overwhelmed at the pressure they feel coming their way. If that’s you, I want you to know that we see you. You have so much music coming at you.…
My friend Bill shared this on LinkedIn today and gave us his permission to share with you. Some very wise words worth reading! — Josh From Bill Montgomery, President/CEO at River Radio Ministries… Listening to a podcast recently, I heard a comment that stopped me in my tracks. It unintentionally explained a problem my brain…
I know what it’s like “when the ground beneath my feet is shaking like a leaf.” I saw the goodness of God in the middle of my worst fear and shame…
Steve Blair at Apple Music posted this recently to an industry Facebook group and I thought it would be helpful to share it with you all. Been having many convos with people lately, and they’ve asked for some clarity of some popular terms being used in the biz. Gonna post a handful here. Hope it…
One of Christian radio’s most well respected PDs, Mike Couchman, posed some questions this afternoon… The idea of radio leading the way on singles is going the way of soap operas. If you haven’t already noticed, labels are increasingly picking which singles to work to us based on streaming data. At the same time, labels…