Who We Are

We are storytellers

Get To Know Josh Lauritch

Josh Lauritch began his career in Christian radio in 2003 at Salem Communications 105.3 The Fish in Milwaukee, WI in 2003 where he served as promotions director, mid-day host and assistant program director. In 2006, he moved his family to Nashville, TN where he worked as Manager of National Promotion at EMI CMG (Sparrow Records, Forefront Records, sixstepsrecords). During Lauritch’s time at EMI, he was responsible for promoting the music of Chris Tomlin, David Crowder Band, Matt Redman, Kristian Stanfill, Christy Nockels, Passion, Britt Nicole, TobyMac, Mandisa, Matthew West, Switchfoot, Josh Wilson and many others to Christian radio. During his tenure at EMI CMG, he worked seventeen (17) #1 songs to Christian AC and Hot AC/CHR along with multiple Top 5 and Top 10 songs at each format.

Following his initial stint in radio promotion, Lauritch served as Director of Brand Management for Word Entertainment from 2010-2013 where he launched the careers of Grammy Award winner for KING & COUNTRY, Dara Maclean and Everfound. In addition to breaking these new artists at the format, Lauritch led on-going marketing and brand management initiatives for Group 1 Crew, NEEDTOBREATHE, BarlowGirl, Sidewalk Prophets and Jason Castro.

In 2013, Josh Lauritch founded an artist management company called 55 MGMT where he oversaw the careers of Britt Nicole, Sarah Reeves, Erik Nieder and Kaleidoscope. Lauritch also provided consulting services for Method Management (Matthew West, Josh Wilson, Everfound and All Things New) and Smallbone Management (for KING & COUNTRY) from 2014-2015.

Since founding 55 Promotion in 2015, Lauritch has partnered on the marketing and promotion of 17 Billboard or Mediabase #1 songs at Christian radio and 16 additional Top 5 songs from Lauren Daigle, Cory Asbury, One Sonic Society, Jordan Feliz, Elevation Worship, for KING & COUNTRY, Bethel Music, Josh Baldwin, Danny Gokey, Vertical Worship, Francesca Battistelli, Joshua Micah and others.

Josh Lauritch

What People Are Saying

I’ve worked with Josh for years. And there’s not just one reason for that. When you need someone in radio promotion to actively think of your music, actively devise a plan, and plan its success, Josh is your man. When team and tenacity and strategy are core to building your plan, Josh is your man. And he is passionate about music. And artists. And the message. Then you get hits.

–Tony Patoto, founder The Fuel Music (Michael W. Smith)

Josh Lauritch is a solutions provider and a problem solver. He is focused and passionate. He is a guy I can bring problems to and get honest answers and fresh perspective. Additionally, he has a sweet, teddy bear soul and fights for the people he cares about. I have enjoyed our wins together, but more importantly, I have enjoyed our over 14 year friendship.

–Leigh Holt, founder MadJett (Lauren Daigle)

Josh Lauritch and the team at 55 Promotion are the people you need in your life. They are good, hard working, honest people that operate with integrity. They think on a different level than most when it comes to strategy and partnership and have an aggressive but relational combination that is hard to find. I give Josh Lauritch my highest recommendation.

–JR Montes, founder Current Music Management (Evan Craft, Christine D’Clario)

I have known Josh Lauritch for a while now and when the Lord started to highlight the song “Come Jesus Come” for radio there were no other choices but Josh to steward it. When we locked arms, I knew it would not be for just one song, but for years to come. He doesn’t just go to work for you, he is a friend who cares about you as much if not more than the song.

–Stephen McWhirter (“Come Jesus Come”)

Our Services

A&R Consultation (single selection process)

Music promotion to Christian radio (AC and Hot AC formats)

Strategic promotion/marketing planning and execution

Servicing of music to Christian radio