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Sometimes, we have to teach.

By Josh Lauritch / July 12, 2024 /

Storytelling is a HUGE part of the way we work at 55 Promotion. In the case of Forrest Frank, we have one of the biggest streaming songs in all of Christian music from one of the top 5 artists in the entire genre as far as audience on the streaming platforms and social platforms. At…

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MAX SPINS NOW! (This never works)

By Josh Lauritch / July 12, 2024 /

MAX SPINS NOW!!! That never works. Right? Sometimes, we promotion folks need to chill. I’ve spoken to several radio programmers in the past few weeks who are overwhelmed at the pressure they feel coming their way. If that’s you, I want you to know that we see you. You have so much music coming at you.…

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Humans aren’t made to receive applause

By Josh Lauritch / June 6, 2024 /

My friend Bill shared this on LinkedIn today and gave us his permission to share with you. Some very wise words worth reading! — Josh From Bill Montgomery, President/CEO at River Radio Ministries… Listening to a podcast recently, I heard a comment that stopped me in my tracks. It unintentionally explained a problem my brain…

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Ashes Into Beauty!

By Josh Lauritch / April 1, 2024 /

I know what it’s like “when the ground beneath my feet is shaking like a leaf.” I saw the goodness of God in the middle of my worst fear and shame…

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Curious about some streaming music terms that radio promotion people throw around?

By Josh Lauritch / March 22, 2024 /

Steve Blair at Apple Music posted this recently to an industry Facebook group and I thought it would be helpful to share it with you all. Been having many convos with people lately, and they’ve asked for some clarity of some popular terms being used in the biz. Gonna post a handful here. Hope it…

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What’s the value of a radio single?

By Josh Lauritch / March 4, 2024 /

One of Christian radio’s most well respected PDs, Mike Couchman, posed some questions this afternoon… The idea of radio leading the way on singles is going the way of soap operas. If you haven’t already noticed, labels are increasingly picking which singles to work to us based on streaming data. At the same time, labels…

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Show Them Who God Is Through Encouragement

By Josh Lauritch / January 6, 2023 /

If encouragement literally means to put courage into someone (to inspire with courage, spirit, or hope), what could possibly put more courage into a man or woman than showing them exactly who God is and what He has done for us through the finished work of Jesus on the cross? If you’re here to be…

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By Josh Lauritch / June 8, 2021 /

It’s been nearly 3 full years since we last gathered as a community for CMB Momentum. I’m incredibly pumped to gather with so many friends and colleagues in the radio and music community. These past 14+ months have been incredibly challenging for us all. I think it’s caused me to dig even deeper into my…

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