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Streaming + Social Media Update

June 28, 2025/Josh Lauritch

We just got new numbers from The Belonging Co team and the streaming and social media activity surrounding “The Joy” is incredible!

Streaming

Total Global Streams on DSPs – 11.1 Million Streams
Weekly – 250,971
YouTube Video Total – 3.1 M total views
YouTube Weekly – 143.5 K views

Social Media

Instagram – 77.4 K creations – 4.6 M views
Facebook – 14.2 K lifetime creations – 4.0 M views
TikTok – 2.6 K lifetime creations – 1.7 M views