Lemonade – Unforgettable Moment

Taylor Hohulin, PD/Morning Show Co-Host at Life 107.1 in Des Moines

“We added Lemonade in part because of the “moment” we were in. Forrest performed it at the Iowa State Fair in his first show after his miraculous back healing. He brought The Figs with him for an unforgettable moment in front of the first-ever sold-out Christian concert on the Grandstand. I wasn’t sure what kind of staying power it would have, but I figured at the very least, playing it would be a cool nod to the biggest event our state has every year. Now, over two months removed from the State Fair, Lemonade is still one of our highest-testing songs. In fact, it’s tested towards the top of our heaviest on every single test. Take it from a guy who was skeptical of Forrest’s music when it first got sent to radio and whose market struggles to accept pop sounds – this one’s a hit.”

• Top 10 in EVERY test!
• Latest research shows a W25-54 average score of 4.00; weighted positive score is 109 and it’s their 3rd highest testing heavy behind No Survivors and Can’t Steal My Joy; 52% of women 25-48 are giving the song a 5! It has the most 5s of EVERY song on the latest test.