This Week's Fact

June 17, 2024

Fact Check

So many programmers at radio worry songs that sound like “Just As You Are” won’t test well or won’t last long because they’re pop. This is fact check, people. This is a fact.

However, Christian radio might be impacting a new generation of survey takers because currently, more than 1/3 of the songs on the Mediabase Christian AC chart are pop songs. We are also seeing pop songs occupy 8 of the top 20 highest testing spots this week on Troy Research. Maybe “our survey takers don’t love pop music” needs to be retired like “our audience doesn’t like female artists” was a few years ago? Wait…that’s not a thing anymore…right? RIGHT?