This Week's Fact

April 21, 2025

Fact Check

In 2025, the audience decides. It’s been true forever but now, we can absolutely SEE which songs are connecting in the most significant way. “Nothing Else” from Forrest Frank feat. Thomas Rhett is absolutely one of these songs. In just 7 weeks it’s logged 12.4M streams and ranks #9 overall in total weekly consumption in the Christian/Gospel genre! We already have 24 stations on including The Message, WCSG/Grand Rapids, Shine in Chicago, The River in Columbus…it’s on the way to becoming a BIG radio hit.

However, in the past week. “Your Way’s Better” has EXPLODED on social media. It’s seen 1.4 BILLION impressions on YouTube Shorts, 33M+ on Instagram and TikTok over 430K total UGCs (user generated content). There’s a dance craze that’s taken over the internet! As a result, the song has grown to become the #2 most-streamed song in the genre with 4.9M streams last week and over 34K total consumption. It’s grown 667% over the past 8 weeks total! This is INCREDIBLE.

So…we’re unleashing this one in addition to “Nothing Else” at radio. The fact is, BOTH songs are already a hit with the audience. Shout out to KLOVE, KLJY/St. Louis, KLVV/Ponca City, OK, KZTH/Oklahoma City, OK, WJTL/Lancaster, PA and WLCQ/Springfield, MA for adding it when it wasn’t an official single yet. Seeing what the audience is doing and responding to it is the beset possible thing we can do as promotion folks and the best thing you can do as a radio station. Your audience is already experiencing this song in their social media feeds. Time to give it to them!