This Week's Fact

March 11, 2024

Fact Check

Who is your Unsung Hero? Think about it for a bit.

Everyone who hears this song is going to internalize it and think of their Mom, Dad, Grandma, Grandpa, Big sister, Teacher, Coach, First boss, etc. We all have someone in our life who sacrificed for us and gave us opportunities in this life…an unsung hero. This song isn’t just about the Smallbone family. It’s a gift for us all. It’s not just about a movie (that your radio station will have a connect to), it’s about all of us. It’s about the families listening to your station. It’s about honoring them. It’s about giving them an opportunity to honor each other. This is more than a for KING & COUNTRY song, it’s all of ours.

The band’s run of success is unprecedented. The movie will be a HUGE success. They’ve given your radio stations so much through the years and now they’ve given us a song that’s breath of fresh air sonically AND a beautiful way of honoring your listeners. Encourage them to tell YOU who their Unsung Hero is. Give them a way to share that with you. Share it in your show. Watch the phones light up. Who doesn’t want to honor the people in their lives who have give so much?