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What’s the value of a radio single?

By Josh Lauritch / March 4, 2024 /

One of Christian radio’s most well respected PDs, Mike Couchman, posed some questions this afternoon… The idea of radio leading the way on singles is going the way of soap operas. If you haven’t already noticed, labels are increasingly picking which singles to work to us based on streaming data. At the same time, labels…

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