This Week's Fact

January 15, 2025

Fact Check

Music research does still have a place in this world of weekly data that’s coming at radio. We know that so many of you still value this tool higher than any other so we’re going to still share this with you on a regular basis. Radio listeners are voting every week for songs they love and last week, “Place In This World” from for KING & COUNTRY showed up in the TOP 5 on Troy Research! It ranked #5 and scored a 4.01 with women 25-54 and ranked #2 with women 45-44 with a score of 4.08. This song is connecting with radio listeners! We’re only missing 4 stations on the monitored side right now (we won’t tag or call you know but IYKYK). Our culture is more lost than ever. People have no idea where they belong or if they belong. They’re searching for meaning and purpose…for their place in this world.

Questions are an important part of our journey through faith. Christian radio provides the answer. You point people to Jesus every day! We belong to HIM. We’ve been purchased by His blood. We’ve been redeemed and restored and people NEED to know this. This song makes people think and can stir up the longing in them and that’s when your ministry can really bring it home. The song points to our need for Jesus.