The Data

“Joyful” is one particular song that is surprising a ton of programmers right now. In the latest Mediabase RATE THE MUSIC, the song scored a 3.94 overall with an amazing 4.01 with women 45-54. That’s a score I could guarantee you nobody predicted when this song was sent to radio.

In weekly consumption (Nielsen Music Connect), the song was +51.2% overall week-to-week. This is a strong indicator of demand! For a song with just over 50% of the BDS Christian AC Monitored stations supporting it and only 20% of the BDS Christian AC Indicator stations supporting it, this is a song that I can confidently say is worth paying attention to right now.

Songs don’t grow this way in research and consumption without there being a genuine and natural demand for them from the audience listening to them each week.

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