+225% increase in total consumption since January 1. (1,231 on 12/26 – 4,004 this week); 99% growth in weekly on-demand streaming since January 1 (179,355 on 12/26/19 to 357,282 on 1/23/2020); 463% increase in airplay audience (87,400 on 12/26/2019 to 2,279,300 on 1/23/2020)