BDS/Billboard Christian Airplay
BDS/Billboard Christian AC Indicator
BDS/Billboard Christian AC Monitored
Michael W. Smith - Waymaker
Add Date: November 1, 2019

The Story Behind “Waymaker”

Hi, this is Michael W. Smith. I first heard about the song Waymaker through my daughter, Anna. She knew I was looking for songs for the live event we were going to do in the summer of 2018. Awaken, which is the record that has Waymaker on it, is where we prayed over our city and sang over our city. It was an amazing evening. My daughter had had some personal struggles. She knew a lot of other people who had been facing struggles and thought, wow, what a song. Come to find out this song has been around for three years. It came out of Nigeria. So we did it that night at Bridgestone, and it was powerful. When we recorded Waymaker that evening, something shifted in the atmosphere, and I knew this would be a song that I would possibly be singing for the rest of my life. So I’m excited about the single and grateful that Anna introduced me to the song.

Nielsen Consumption - Christian Genre
On-Demand Streams
Total SalesRIAA Gold Certified Single
Top 200 SongsChristian Genre
Planning Center - Christian Genre
Planning Center
Song Select by CCLI - Christian Genre
CCLI Song Select



Waymaker Timeline

Feb 03

Debuted on Troy Research

  • 85% Familiar
  • Women 25-54: 3.92
  • Women 25-34: 3.95
  • Women 35-44: 3.85
  • Women 45-54: 3.97

48 radio stations reporting adds on “Waymaker”

Jan 23

Consumption Increase!

+225% increase in total consumption since January 1. (1,231 on 12/26 – 4,004 this week); 99% growth in weekly on-demand streaming since January 1 (179,355 on 12/26/19 to 357,282 on 1/23/2020); 463% increase in airplay audience (87,400 on 12/26/2019 to 2,279,300 on 1/23/2020)

Jan 20

Radio Station Adds – Debuted BDS AC Monitored

  • KSBJ/Houston, TX
  • WCVO/Columbus, OH
  • WBCL/Fort Wayne, IN

Debuted #30 on BDS AC Monitored

Jan 13

Radio Station Adds

  • KLOVE network
  • KDUV in Visalia-Fresno, CA
  • WGTS in Washington DC
  • KXOJ in Tulsa, OK
Jan 06

Radio Station Adds

  • Star 99.1 (WAWZ) in Middlesex, NJ
  • SOS Network (KSOS) in Las Vegas, NV
  • KLRC in Fayetteville, AR
  • WWWA in Augusta, ME
  • KFNW in Fargo, ND
  • KCVO in Columbia, MO
  • KKJM in St. Cloud, MN
  • KGTS in College Place, WA
Jan 05

#1 On Planning Center & CCLI Song Select


Dec 26

Airplay Audience – Weekly On-Demand Streams – Digital Sales

Airplay audience at 87,400 (Billboard Christian Airplay), 179,355 weekly on-demand streams, 1,231 weekly digital sales

Nov 25

Playing On 28 Radio Stations – Debuted on BDS AC Indicator

28 radio stations reporting adds on “Waymaker” prior to Christmas music beginning; debuted #29 on BDS AC Indicator.

Nov 11

Debuted on Billboard Christian Airplay

#49 at Billboard Christian Airplay

Nov 04

Sirius/XM The Message

Sirius/XM The Message adds “Waymaker”

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