41
BDS/Billboard Christian Airplay
My Weapon by Natalie Grant

Add Date: April 3, 2020

The Story Behind “My Weapon”

Hi, this is Natalie Grant. Most of us are in some sort of fight – the fight for our health, the fight for our marriage, or our kids who are far from God; a fight against addiction, a fight against fear, anxiety and depression, a fight against loneliness – and the list goes on. But whatever difficulty or hardship we find ourselves in, there is one thing that can be a source of comfort and strength above all else, and it is also our greatest weapon – the presence of God.

The Bible constantly reminds us that God never leaves us. Joshua 1:9 reminds us to “not be afraid; do not be discouraged, for the Lord your God will be with you where you go.” It’s His prescience that makes joy possible in the midst of pain, and peace attainable in the midst of fear. And it isn’t reserved for a few, but available to every single one of us. This song is my battle cry.

God is with us and God is for us. His presence means we are not simply fighting for victory, but from victory, because Jesus has already won the battle. His presence is our greatest weapon.

STAY UP-TO-DATE MUSIC SPOTLIGHTS
Nielsen Consumption - Christian Genre
271,961
On-Demand Streams
2,359
Total Consumption
142
Top 200 SongsChristian Genre
https://www.youtube.com/watch?v=4BpirBRWGUs

My Weapon Timeline

2020
Apr 03

Radio Add Date

Mar 30

40% increase in weekly consumption!

In addition to the incredible response on social media, we’re seeing this song connect in sales and streaming as well. Here’s an update on that:
+40.0% Increase Sales w/ SES
+190.6% Increase Sales
+12.9% Increase Streaming On Demand
+20.3% Increase in YouTube Video Views
Mar 20

“A Song A Day Keeps The Crazies Away”

Two weeks ago, Natalie Grant began sharing a song a day on her Instagram. “A song a day keeps the crazies away”, she said. Her and her husband, Bernie Herms, have gathered at the piano each day for a time to sing, reflect, worship and rejoice in the midst of all this trouble with COVID-19. On March 20, she shared her new song “My Weapon”. This song connected in a HUGE way…it’s been shared 43,000+ times on Facebook and has reach 4+ MILLION already. The response has been significant! Take a look below…oh and if you want to share the beauty of this song with your listeners, it’s impacting on Friday!

So today, it all started to hit for me. Heavy sadness for all those who’ve lost loved ones. Fear for my family members who are working in medical facilities where they’ve run out of masks and supplies. Uncertain as I’m suddenly unemployed. Though it’s a big hit, I’m so thankful that we will be ok. But I can’t say the same for so many crew members, musicians, truck/bus drivers, production companies, not to mention young artist who needed these tours to survive. I’m anxious about my kids and school – 2 students from the girls school just tested positive for COVID-19 today. With Gracie’s asthma and weak lungs, I want this nasty virus to stay far away. Today it was all overwhelming. And so I worshipped. Because His presence is our greatest weapon. And my worship opens up the heavens and is the pathway to his presence. The struggle is real, as are the facts. But our God is real and he is ALIVE – and worship reminds us that we are fighting from victory, not for victory. I hope this helps you remember that. #myweapon

Posted by Natalie Grant on Friday, March 20, 2020

Mar 09

Debut on Billboard Christian Airplay

“My Weapon” debuts on Billboard Christian Airplay at #46

Feb 22

NEW Live video releases

“My Weapon (Sacred Version)” releases on YouTube.

Feb 21

“My Weapon” releases to radio

“My Weapon” releases on PlayMPE!

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